DJ Talent loves Free Bingo

Free bingo site BOGOF Bingo and the one and only DJ Talent, the larger than life star of the 2009 series of Britain's Got Talent, joined forced this year to promote the site's superb free bingo offering in a TV advert which caused quite a stir when it was released at the end of summer.

The 20-second promo, in which Talent reprises the rap which made him famous on the Ant and Dec-fronted show, was also a huge smash when it premiered on video-sharing site YouTube, racking up thousands of views in its first few days online. In it, the gold toothed rapper is heard rapping about his favourite free online bingo site, with lyrics adapted from the catchy original lines.

"I say BOGOF, you say bingo!" he shouts, wearing one of his trademark, subtle ensembles comprising gold baseball cap and lamé blazer, as a thumping beat plays in the background.

The free online bingo advert was filmed soon after DJ Talent made his exit from the ITV1 show, being knocked out in the final against competition from singing sensation Susan Boyle and eventual winners Diversity. "I really enjoyed filming the advert," said Talent, fondly. "I thought it was great fun and I love the special effects they've used on it."

Reaction to the DJ Talent free bingo advert has been hugely positive, with comments posted online praising the hilarious rap.

BOGOF Bingo is the UK's latest and greatest free online bingo site, offering fans of the numbers game a superb, no-catch way of enjoying buy one get one free bingo games without any hidden clauses.

The website debuted in 2009 just before the DJ Talent campaign hit the airwaves, bringing with it a revolution in the way buy one get one free bingo is offered over the internet.

At BOGOF Bingo, the set-up could not be simpler: indeed, in the words of the DJ Talent advert, you buy one, you get one free.

This means that for every bingo ticket you pay for, you get another chance to win big money entirely free of charge

"I'm proud to be part of the campaign," said Talent at the time. "And BOGOF Bingo is the best free bingo site in Britain." He is not wrong.