Online bingo giants to sponsor Emmerdale
Wednesday, 7th October 2009. By Dave Harland
Sponsorless soap Emmerdale has signed a one year deal with UK bingo kings Tombola.
The Yorkshire based ITV1 programme had been without a sponsor since the beginning of September after Reckitt Benckiser ended it's four year deal.
But from November, you'll begin to see Tombola branding on ITV1, ITV2 and ITV3, as well as ITV's online and mobile portals until January 2011.
ITV's sponsorship manager Bhavit Chandrani said: "Emmerdale is one of ITV's leading brands and one of the nation's favourite soaps.
"We are delighted to have secured Tombola as sponsors until January 2011."
Phil Cronin, Tombola's chief executive echoed Chandrani's comments, adding: "Sponsoring Emmerdale, one of ITV's leading brands, is a significant opportunity for Tombola.
"The show's reach, the affection in which it's held and its values of drama, fun and community make it the ideal partner for the Tombola brand.
"Tombola is the biggest online bingo site in the country and with this sponsorship we hope to continue to build our community of players."
Photo: Tombola Bingo
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